Since 2010, NESCAFÉ® Plan farmers received over 250 million coffee plantlets and by 2030 NESCAFÉ® will have distributed 400 million coffee plantlets
In Mexico, during the coffee rust crisis of 2012-2015, a fungus devastated crops and threatened livelihoods. NESCAFÉ® distributed more than 37 million new disease-resistant coffee plantlets to over 33,000 farmers, and helped farmers tend to their new plantlets. With these new plantlets, farmers doubled their yields in key regions like Chiapas and Veracruz.
Not all coffee farms are created equal. NESCAFÉ® collaborates closely with farmers to understand their specific challenges in their region. Some coffee trees grow tall up to two to three meters, making it difficult to care and harvest them. In Tezonapa, Veracruz Mexico, NESCAFÉ® agronomists helped improve yields by supplying smaller coffee trees. Where 600–700 plants could fit in a single hectare, farmers could now fit 1,200–1,300, practically doubling production on the same land. In addition, where the older plants took up to three years to produce, the newer plants started producing after just one year.
Every cup of NESCAFÉ® contributes to the effort of those who are working to create the next generation of coffee varieties that support a better future for farmers, coffee, and our environment. With the development of next generation drought-resistant varieties emitting less CO2 per kg of green coffee, the future looks even brighter.